2025-2028 Canadian Limousin Association Strategic Plan
The Canadian Limousin Association’s Strategic Plan for
2025–2028 is about building a strong future for the
Limousin breed by focusing on what matters most—people,
member services and genetic progress. Central to this
vision is a commitment to mentoring the next generation
of beef industry leaders, ensuring our breed continues
to grow with fresh ideas and consistent guidance. By
embracing emerging technologies and advancing genetic
potential, the Association aims to equip breeders with the
tools needed to enhance profitability and sustainability.
This strategic plan also emphasizes the importance of
building and promoting a strong, recognizable Limousin
brand—one that reflects the breed’s ability to earn a
premium in the beef value chain. It’s an exciting time to be
part of the Limousin breed, and this plan is our guide for
moving forward—together.