"Limousin is one of the largest breeds in the world for beef production. Since the first import to Canada in 1968, it has grown to one of the five major beef breeds in Canada. This achievement is the result of the commitment from a strong, active membership. The member driven organization recognizes the need for ongoing programs to ensure constant growth."
Some valuable member services are:
Advertising and Promotion: The CLA is the main advertising source for Limousin as a breed in Canada. The CLA develops advertising campaigns as well as marketing initiatives to better position the breed within the Commercial industry. The programs are based on a national level with support offered to provincial associations.
Export Ready: CLA is an active member of the Canadian Beef Breeds Council, and a promoter of the International Limousin Council, which hosts over 27 member countries. Health, Safety and Regulations are of utmost importance in maintaining integrity as a country of choice for exporters.
Education: Education and research efforts of the CLA are aimed at characterizing the genetic merit of the Limousin breed and improving the merits of those genetics over time to stay well positioned in the marketplace.
Commercial: The CLA works to enhance the communication efforts between membership and their commercial customers. Generating awareness of the breed by way of accomplishments, facts, statistics and a network of marketing opportunities are some of the CLA mandates in this area.
Beef/Computer Alliance: The CLA effectively networks with other key industry players to streamline common efficiencies while maintaining breed individuality.
Breed Improvement: CLA develops and offer genetic improvement programs and complete herd reporting systems which offer members the following benefits:
The beef industry is in a very aggressive and somewhat challenging environment and in order to excel one needs to be abreast of what direction they are going and what long term goals they intend to achieve. It is with continued support of the membership and its participants that the CLA is able to nurture and grow within this competitive environment.